Fujifilm was launching a new product, the FDR D-EVO II detector—the next generation of DR. Lighter and more durable than ever, it features an IPX-6 water resistance rating and a Fujifilm exclusive antibacterial nano-coating. D-EVO II is about more than taking x-rays—we helped them to take digital radiography to a new level. Awareness of this new product increased among targeted professionals and it is currently becoming a must have tool for the radiologist department. 

 

Deliverables included: Campaign Concept & Development, Print Collateral