Considered a well-known hydration brand, Nathan Sports was evolving its presence and product line for the triathlete community and required a campaign to intrigue and excite. A monthly “teaser” campaign laid the groundwork, with provocative imagery or featured athletes building the momentum for the formal reveal of the newly-launched
TRI-product line. The campaign generated an interest in the brand that was seen across all channels, including significant increases in social media fan-base, athletes advocacy, retail space, earned media, and interested industry talent. 

 

Deliverables included: Photography, Campaign Concept & Development, Print Collateral, Website /Microsite Concept,

Design & Content DevelopmenDigital Collateral (videos, e-blasts)