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ESPERANZA CHARTER SCHOOL
Given their heritage and commitment to providing a faith-based education, Esperanza wanted to raise awareness
and create “buzz” for their recent partnership with Eastern University, which would allow them to further their mission
of community leadership. The “Already in Them” campaign educated recent graduates of the school on their first step
in building successful careers and contributing to their communities – attending Esperanza. The campaign increased
futureenrollment by 10% and interest via website traffic by 23%.
Deliverables included: Web Development, Print Advertising, Outdoor Advertising, Photography
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